Portales is a compact 7 square mile community with a walkable downtown and university area and a self-contained consumer market of 17,000 people, including over 4,000 college students. Another 40,000 people live within a short 20 minute drive of Portales, and 60,000 live within a 25 minute drive. Portales is historically a busy retail center for autos, hardware, ranch and farm supplies, groceries and furniture. Portales is also known for its diversity of locally-owned retailers and food establishments such as the original Cattle Baron Steak and Seafood restaurant. Nonetheless, Portales is still a relatively undiscovered and growing $180 million retail market in a vibrant university and food processing town with ample opportunity for growth. Approximately $33 million in unfilled retail demand existed in 2008, based on US Census and Buxton Inc. data. EMSI Inc. statistics show that Portales today contains only 75% of the projected retail establishments that will be demanded by the population in 2012.
Immediate and sustainable retail investment opportunities exist in full and quick service dining, variety retail, all ages clothing, shoes, and accessories, educational equipment and supplies, and evening and after school entertainment for youth, college, and adult clientele. And, since Portales residents enjoy short commute distances and an overall low cost of living, more disposable income and time is available to eat and shop locally. Portales, in a down national market, still offers stable growth opportunities for select retailers who understand the "non-traditional" rural market potential in growing agri-business and college communities.
Portales is a compact 7 square mile community with a walkable downtown and university area and a self-contained consumer market of 17,000 people, including over 4,000 college students. Another 40,000 people live within a short 20 minute drive of Portales, and 60,000 live within a 25 minute drive. Portales is historically a busy retail center for autos, hardware, ranch and farm supplies, groceries and furniture. Portales is also known for its diversity of locally-owned retailers and food establishments such as the original Cattle Baron Steak and Seafood restaurant. Nonetheless, Portales is still a relatively undiscovered and growing $180 million retail market in a vibrant university and food processing town with ample opportunity for growth. Approximately $33 million in unfilled retail demand existed in 2008, based on US Census and Buxton Inc. data. EMSI Inc. statistics show that Portales today contains only 75% of the projected retail establishments that will be demanded by the population in 2012.
